Advertising books for college students

This is just a suggested general list. For required books for your selected Major, please contact your school.

• Contemporary Advertising (Mcgraw-Hill/Irwin Series in Marketing) by William F. Arens

• Advertising Media Planning by Jack Z. Sissors, Roger Baron

• The Advertising Agency Business by Eugene J. Hameroff

• Global Marketing and Advertising : Understanding Cultural Paradoxes by Marieke de Mooij

• Advertising International: The Privatization of Public Space (Comedia) by Armand Mattelart, Michael Chanan (Translator)

• The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications by John Philip Jones (Editor)

• Advertising Manager's Handbook by Robert W. Bly

• Marketing the eBusiness: An Introduction (Routledge Textbooks in eBusiness) by Lisa Harris, et al

• Excellence in Advertising (Chartered Institute of Marketing (Paperback)) by Leslie Butterfield